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How to Successfully Launch a Product – Expert Panel

July 5, 2017 @ 6:00 pm - 8:00 pm

You have the vision and the product. How do you turn that brilliant vision into a successful reality? Launching something new starts way before the buzz, without the proper launch strategy and ideal timing even the best idea can fall flat.

Three fast-moving Startups from the Advance Queensland Hot DesQ program are descending upon Ipswich to share their experiences and tips on best practice for engaging customers and driving the success of a product launch.

Join us for a panel session where our Hot DesQ experts will provide insight on what works and what you should avoid when launching your product. This is an event you won’t want to miss!

Adam Mills is the CTO and co-founder of KoalaSafe, a company that aims to make digital parenting easier. KoalaSafe’s first product is a device that allows parents to manage their children’s internet usage – across all devices in the home. KoalaSafe started with a successful Kickstarter campaign raising $100,000 AUD in 2015 and is now available throughout the USA in Target stores. Adam has over 15 years of software development experience in the Banking and Financial Services industry. After graduating from UTS with a bachelor of IT, Adam started his career with PwC and IBM before realising that the corporate path was not for him.


Eric Phu co-founder of Citizen Wolf spent 10 years managing digital agencies in Australia and China, with global brands such as Sony, IBM, Philips, Jaguar, Volvo, McDonald’s, P&G and Unilever. Feeling that there was more to life than encouraging mass consumption, Eric left the corporate world to focus on interesting projects that made a global difference for the better, working with WWF and the Wildlife Conservation Society harnessing social media to reduce demand for products made from endangered species. Returning to Sydney, Eric and co-founder Zoltan were discussing the trials and tribulations of the fashion industry. and discovered there were better ways of making and selling clothing with better outcomes for customers, workers and the environment. Two years later, Citizen Wolf is the result.


Kevin Straszburger, founded his first startup while still in the business school in France. He sold it a year later and then joined the first crowdfunding website based in Singapore and operated between Malaysia, Thailand & Indonesia. He used to write for TechCrunch in France. He then got back to his first passion: skateboarding, and founded Krak when he moved to Los Angeles. Kev reckons that the key to the success of Krak has been dedication, passion and humility.




July 5, 2017
6:00 pm - 8:00 pm


Fire Station 101
101 Limestone Street
Ipswich, Queensland 4305 Australia
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